I knew newsletters were the gold standard for keeping in touch with fans. I wanted desperately to do something new and different and worthwhile. I've gotten some crappy newsletters.
I didn't want fans to associate that with me... news just being crap.
I also didn't want to email the damned newsletters, but it turns out you pretty much have to for them to do what you need them to do as an author.
In the end I was left with a big mess. The PDF newsletter is beautiful, but it translates badly into email format. Emails also won't support the length I need to do the articles I need in the newsletter—the excerpt, the short. I was using tremendous resources designing a cover for each issue, writing the short, creating the graphics. Too many resources and too much time for an audience that, at least right now, is still rather small. I was spending all my time on the newsletter and not enough writing.
It hurts me tremendously to let it die.
I've been filling alternate months with the ARDOR News Briefs. These are something quick from me. A brief bit of promo. Something I'm reading. Short and sweet. That's going to be the future of the newsletter moving forward.
The good news is that this frees me up to write shorts that are a bit longer, and a bit more substantial. Many of these will probably go on sale as novelettes for 99 cents at Purple Horn Press. But subscribers will get access to a lot of them (I won't say all of them) for free. I'm not talking about the 1500 word shorts I had in ARDOR. I'm talking about something probably closer to American Pride, which subscribers already had the opportunity to pick up for free.
Where will the other content go? The news in ARDOR News Briefs will be a combination of what we saw as the Editorial and the Works in Progress. Some of that content will overflow into the blog. Excerpts will go entirely to the blog. The 1500 word shorts will mostly go away unless I have something very particular to promote and I know well in advance that it's coming—subscribers will have some special access to longer shorts, but they'll be more spread out, maybe one or two a year depending on what else I'm releasing.
I hope that this new format will work better, maybe be better read and received, and give you all as fans an opportunity to really get something more substantive in terms of an occasional free read than the brief 1500 word stories I was doing before. Let me know what you think and if I'm missing anything!
The next Ardor News Brief is due out this week!